La fotografia de Madame Yevonde:
Madame Yevonde holds a unique place among British photographers of the 20th century. As doyenne of society portrait photographers she photographed countless thousands of the good and the great during the course of a professional career which lasted no less than 61 years, from 1914 to 1975. Breaking with the outmoded attitudes that had governed the studios of her predecessors, she gradually developed her own individual, more realistic style, seeking to capture the essence of the sitter’s personality, rather than perpetuate the romanticized stereotypes of a bygone age. From royalty and high society to soldiers in khaki and depressed shipyard workers, her all-seeing eye found something of interest to say about each one of them. The same humanitarian principles which had moved her to embrace the Suffragette cause while still in her ‘teens later led her to explore in her work, through dressing up and role playing, many aspects of women’s social and sexual roles, while issues of gender and identity which she addressed all those years ago have since found new expression in the work of Cindy Sherman, Nan Goldin and Pierre & Gilles.
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