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	<title>ponchorama &#124; blog ilustracion cine arte &#187; marketing</title>
	<atom:link href="http://ponchorama.com/category/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://ponchorama.com</link>
	<description>Perdiendo el tiempo, para que tu no lo hagas</description>
	<lastBuildDate>Thu, 13 May 2010 14:23:16 +0000</lastBuildDate>
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			<item>
		<title>So you want to be a writer?</title>
		<link>http://ponchorama.com/2010/05/13/so-you-want-to-be-a-writer/</link>
		<comments>http://ponchorama.com/2010/05/13/so-you-want-to-be-a-writer/#comments</comments>
		<pubDate>Thu, 13 May 2010 14:23:16 +0000</pubDate>
		<dc:creator>poncho</dc:creator>
				<category><![CDATA[arquitectura]]></category>
		<category><![CDATA[arte]]></category>
		<category><![CDATA[bizarro]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[cine]]></category>
		<category><![CDATA[citas]]></category>
		<category><![CDATA[cocina]]></category>
		<category><![CDATA[comics]]></category>
		<category><![CDATA[diseño]]></category>
		<category><![CDATA[fotografía]]></category>
		<category><![CDATA[graffiti]]></category>
		<category><![CDATA[ilustración]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[música]]></category>
		<category><![CDATA[pintura]]></category>
		<category><![CDATA[tecnología]]></category>
		<category><![CDATA[webcomics]]></category>

		<guid isPermaLink="false">http://ponchorama.com/?p=3705</guid>
		<description><![CDATA[Lo tome prestado del buen CG Campillo y aplica a todas las actividades creativas
if it doesn’t come bursting out of you
in spite of everything,
don’t do it.
unless it comes unasked out of your
heart and your mind and your mouth
and your gut,
don’t do it.
if you have to sit for hours
staring at your computer screen
or hunched over your
typewriter
searching [...]]]></description>
			<content:encoded><![CDATA[<p>Lo tome prestado del buen <a href="http://cgcampillo.tumblr.com/post/592917890/if-it-doesnt-come-bursting-out-of-you-in-spite">CG Campillo</a> y aplica a todas las actividades creativas</p>
<p>if it doesn’t come bursting out of you<br />
in spite of everything,<br />
don’t do it.<br />
unless it comes unasked out of your<br />
heart and your mind and your mouth<br />
and your gut,<br />
don’t do it.<br />
if you have to sit for hours<br />
staring at your computer screen<br />
or hunched over your<br />
typewriter<br />
searching for words,<br />
don’t do it.<br />
if you’re doing it for money or<br />
fame,<br />
don’t do it.<br />
if you’re doing it because you want<br />
women in your bed,<br />
don’t do it.<br />
if you have to sit there and<br />
rewrite it again and again,<br />
don’t do it.<br />
if it’s hard work just thinking about doing it,<br />
don’t do it.<br />
if you’re trying to write like somebody<br />
else,<br />
forget about it.</p>
<p>if you have to wait for it to roar out of<br />
you,<br />
then wait patiently.<br />
if it never does roar out of you,<br />
do something else.</p>
<p>if you first have to read it to your wife<br />
or your girlfriend or your boyfriend<br />
or your parents or to anybody at all,<br />
you’re not ready.</p>
<p>don’t be like so many writers,<br />
don’t be like so many thousands of<br />
people who call themselves writers,<br />
don’t be dull and boring and<br />
pretentious, don’t be consumed with self-<br />
love.<br />
the libraries of the world have<br />
yawned themselves to<br />
sleep<br />
over your kind.<br />
don’t add to that.<br />
don’t do it.<br />
unless it comes out of<br />
your soul like a rocket,<br />
unless being still would<br />
drive you to madness or<br />
suicide or murder,<br />
don’t do it.<br />
unless the sun inside you is<br />
burning your gut,<br />
don’t do it.</p>
<p>when it is truly time,<br />
and if you have been chosen,<br />
it will do it by<br />
itself and it will keep on doing it<br />
until you die or it dies in you.</p>
<p>there is no other way.</p>
<p>and there never was.</p>
<p>&#8221;<br />
—</p>
<p>Charles Bukowski answers the question “so you want to be a writer?”</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trent Reznor aclara su posicion acerca de la reventa</title>
		<link>http://ponchorama.com/2009/03/19/trent-reznor-aclara-su-posicion-acerca-de-la-reventa/</link>
		<comments>http://ponchorama.com/2009/03/19/trent-reznor-aclara-su-posicion-acerca-de-la-reventa/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 18:45:53 +0000</pubDate>
		<dc:creator>poncho</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[música]]></category>

		<guid isPermaLink="false">http://ponchorama.com/?p=3522</guid>
		<description><![CDATA[Nunca han sido un mal necesario, pero parece que son un mal dificil de desaparecer.
NIN decides to tour this summer. We arrive at the conclusion outdoor amphitheaters are the right venue for this outing, for a variety of reasons we&#8217;ve throughly considered*. In the past, NIN would sell the shows in each market to local [...]]]></description>
			<content:encoded><![CDATA[<p>Nunca han sido un mal necesario, pero parece que son un mal dificil de desaparecer.</p>
<blockquote><p>NIN decides to tour this summer. We arrive at the conclusion outdoor amphitheaters are the right venue for this outing, for a variety of reasons we&#8217;ve throughly considered*. In the past, NIN would sell the shows in each market to local promoters, who then &#8220;buy&#8221; the show from us to sell to you. Live Nation happens to own all the amphitheaters and bought most of the local promoters &#8211; so if you want to play those venues, you&#8217;re being promoted by Live Nation. Live Nation has had an exclusive deal with TicketMaster that has just expired, so Live Nation launched their own ticketing service. Most of the dates on this tour are through Live Nation, some are through TicketMaster &#8211; this is determined by the promoter (Live Nation), not us.<br />
Now we get into the issue of secondary markets for tickets, which is the hot issue here. The ticketing marketplace for rock concerts shows a real lack of sophistication, meaning this: the true market value of some tickets for some concerts is much higher than what the act wants to be perceived as charging. For example, there are some people who would be willing to pay $1,000 and up to be in the best seats for various shows, but MOST acts in the rock / pop world don&#8217;t want to come off as greedy pricks asking that much, even though the market says its value is that high. The acts know this, the venue knows this, the promoters know this, the ticketing company knows this and the scalpers really know this. So&#8230;</p>
<p>The venue, the promoter, the ticketing agency and often the artist camp (artist, management and agent) take tickets from the pool of available seats and feed them directly to the re-seller (which from this point on will be referred to by their true name: SCALPER). I am not saying every one of the above entities all do this, nor am I saying they do it for all shows but this is a very common practice that happens more often than not. There is money to be made and they feel they should participate in it. There are a number of scams they employ to pull this off which is beyond the scope of this note.</p></blockquote>
<p><a href="http://forum.nin.com/bb/read.php?9,548515">TR thoughts on ticket re-sellers / scalping</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>shotopop</title>
		<link>http://ponchorama.com/2009/02/25/shotopop/</link>
		<comments>http://ponchorama.com/2009/02/25/shotopop/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 16:42:58 +0000</pubDate>
		<dc:creator>poncho</dc:creator>
				<category><![CDATA[diseño]]></category>
		<category><![CDATA[ilustración]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://ponchorama.com/?p=3485</guid>
		<description><![CDATA[<a href=http://ponchorama.com/2009/02/25/shotopop/><img src=http://ponchorama.com/wp-content/uploads/2009/02/shotopop-150x150.png class=imgtfe hspace=5 align=left width=100  border=0></a>Un Estudio de Diseño Britanico con excelentes illustraciones y muy buen sentido del humor,  evidenciado en su página About Us.
Warning heavy flash ahead

shotopop
via Mi axis mundi
]]></description>
			<content:encoded><![CDATA[<p>Un Estudio de Diseño Britanico con excelentes illustraciones y muy buen sentido del humor,  evidenciado en su página About Us.</p>
<p>Warning heavy flash ahead</p>
<p><img class="aligncenter size-full wp-image-3486" title="shotopop" src="http://ponchorama.com/wp-content/uploads/2009/02/shotopop.png" alt="shotopop" width="400" height="253" /></p>
<p><a href="http://www.shotopop.com/">shotopop</a></p>
<p>via <a href="http://miaxismundi.blogspot.com/" target="_blank">Mi axis mundi</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Olly Moss’s Poster Remakes</title>
		<link>http://ponchorama.com/2009/01/15/olly-moss%e2%80%99s-poster-remakes/</link>
		<comments>http://ponchorama.com/2009/01/15/olly-moss%e2%80%99s-poster-remakes/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 20:54:44 +0000</pubDate>
		<dc:creator>poncho</dc:creator>
				<category><![CDATA[cine]]></category>
		<category><![CDATA[diseño]]></category>
		<category><![CDATA[ilustración]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://ponchorama.com/?p=3475</guid>
		<description><![CDATA[<a href=http://ponchorama.com/2009/01/15/olly-moss%e2%80%99s-poster-remakes/><img src=http://ponchorama.com/wp-content/uploads/2009/01/crusadeposter-150x150.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Via /Film este diseñador se avento varios posters reimaginados. Este ejemplo muestra a Indy Jones y su papá creando una copa, todos los elementos basicos para Indiana Jones y la Ultima Cruzada

Cool Stuff: Olly Moss’s Poster Remakes &#124; /Film
]]></description>
			<content:encoded><![CDATA[<p>Via /Film este diseñador se avento varios posters reimaginados. Este ejemplo muestra a Indy Jones y su papá creando una copa, todos los elementos basicos para Indiana Jones y la Ultima Cruzada</p>
<p><img class="aligncenter size-full wp-image-3476" title="crusadeposter" src="http://ponchorama.com/wp-content/uploads/2009/01/crusadeposter.jpg" alt="crusadeposter" width="377" height="533" /></p>
<p><a href="http://www.slashfilm.com/2009/01/14/cool-stuff-olly-mosss-poster-remakes/">Cool Stuff: Olly Moss’s Poster Remakes | /Film</a></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>FEDEX vs UPS</title>
		<link>http://ponchorama.com/2008/09/25/fedex-vs-ups/</link>
		<comments>http://ponchorama.com/2008/09/25/fedex-vs-ups/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 15:49:03 +0000</pubDate>
		<dc:creator>poncho</dc:creator>
				<category><![CDATA[fotografía]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://ponchorama.com/?p=3114</guid>
		<description><![CDATA[<a href=http://ponchorama.com/2008/09/25/fedex-vs-ups/><img src=http://ponchorama.com/wp-content/uploads/2008/09/fedex_vs_ups_big-150x150.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>
Ventaja. Fedex.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://ponchorama.com/wp-content/uploads/2008/09/fedex_vs_ups_big.jpg"><img class="alignnone size-full wp-image-3425" title="fedex_vs_ups_big" src="http://ponchorama.com/wp-content/uploads/2008/09/fedex_vs_ups_big.jpg" alt="" width="450" height="256" /></a></p>
<p><a href="http://www.marketing-alternatif.com/2007/10/31/fedex-vs-ups/" target="_blank">Ventaja. Fedex.</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>mateuniverse</title>
		<link>http://ponchorama.com/2007/09/29/mateuniverse/</link>
		<comments>http://ponchorama.com/2007/09/29/mateuniverse/#comments</comments>
		<pubDate>Sat, 29 Sep 2007 15:13:17 +0000</pubDate>
		<dc:creator>poncho</dc:creator>
				<category><![CDATA[graffiti]]></category>
		<category><![CDATA[ilustración]]></category>
		<category><![CDATA[japón]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[música]]></category>

		<guid isPermaLink="false">http://ponchorama.com/?p=3041</guid>
		<description><![CDATA[<a href=http://ponchorama.com/2007/09/29/mateuniverse/><img src=http://ponchorama.com/images/nissan_godzilla.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>La galeria del diseñador comercial de Mate Steinforth

y si, soy un facilote con godzilla.
mateuniverse
]]></description>
			<content:encoded><![CDATA[<p>La galeria del diseñador comercial de Mate Steinforth</p>
<p><img src="http://ponchorama.com/images/nissan_godzilla.jpg" alt="Nissan Godzilla" /></p>
<p>y si, soy un facilote con godzilla.</p>
<p><a href="http://www.mateuniverse.com/">mateuniverse</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FFFFOUND!</title>
		<link>http://ponchorama.com/2007/09/29/ffffound/</link>
		<comments>http://ponchorama.com/2007/09/29/ffffound/#comments</comments>
		<pubDate>Sat, 29 Sep 2007 14:41:27 +0000</pubDate>
		<dc:creator>poncho</dc:creator>
				<category><![CDATA[diseño]]></category>
		<category><![CDATA[fotografía]]></category>
		<category><![CDATA[ilustración]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://ponchorama.com/?p=3043</guid>
		<description><![CDATA[<a href=http://ponchorama.com/2007/09/29/ffffound/><img src=http://ponchorama.com/images/gneborg.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Un interesante servicio de la red, donde los usuarios son los curadores de las colecciones de imagenes que van subiendo.  El chiste es que el registro es muy selectivo. Cada vez que alguien se registra solo tiene una invitación para alguien mas. Esto hace que los usuarios actuales sean de un grupo de conocidos. [...]]]></description>
			<content:encoded><![CDATA[<p>Un interesante servicio de la red, donde los usuarios son los curadores de las colecciones de imagenes que van subiendo.  El chiste es que el registro es muy selectivo. Cada vez que alguien se registra solo tiene una invitación para alguien mas. Esto hace que los usuarios actuales sean de un grupo de conocidos. Sera interesante ver que pasa cuando salgan de beta y se abra al publico en general.</p>
<blockquote><p>
FFFFOUND! is a web service that not only allows the users to post and share their favorite images found on the web, but also dynamically recommends each user&#8217;s tastes and interests for an inspirational image-bookmarking experience!!</p></blockquote>
<p><img src="http://ponchorama.com/images/gneborg.jpg" alt="Gneborg FFFFOUND" /></p>
<p><img src="http://ponchorama.com/images/everyoneforever.jpg" alt="Everyoneforever FFFFOUND" /></p>
<p><a href="http://ffffound.com">FFFFOUND!</a></p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Posters Polacos</title>
		<link>http://ponchorama.com/2007/07/30/posters-polacos/</link>
		<comments>http://ponchorama.com/2007/07/30/posters-polacos/#comments</comments>
		<pubDate>Tue, 31 Jul 2007 03:12:05 +0000</pubDate>
		<dc:creator>poncho</dc:creator>
				<category><![CDATA[bizarro]]></category>
		<category><![CDATA[ilustración]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pintura]]></category>

		<guid isPermaLink="false">http://ponchorama.com/?p=2872</guid>
		<description><![CDATA[<a href=http://ponchorama.com/2007/07/30/posters-polacos/><img src=http://ponchorama.com/images/crocodiledundee2.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Santos Posters Polacos&#8230; parece que el objetivo era adivinar la pelicula que estaban anunciando

retroCRUSH: The Worlds Greatest Pop Culture Site
]]></description>
			<content:encoded><![CDATA[<p>Santos Posters Polacos&#8230; parece que el objetivo era adivinar la pelicula que estaban anunciando</p>
<p><img src="http://ponchorama.com/images/crocodiledundee2.jpg" alt="crocodiledundee2" /></p>
<p><a href="http://retrocrush.buzznet.com/archive2006/polishposters/">retroCRUSH: The Worlds Greatest Pop Culture Site</a></p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Knockoff cerveza</title>
		<link>http://ponchorama.com/2007/06/17/knockoff-cerveza/</link>
		<comments>http://ponchorama.com/2007/06/17/knockoff-cerveza/#comments</comments>
		<pubDate>Sun, 17 Jun 2007 13:37:33 +0000</pubDate>
		<dc:creator>poncho</dc:creator>
				<category><![CDATA[bizarro]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://ponchorama.com/?p=2851</guid>
		<description><![CDATA[<a href=http://ponchorama.com/2007/06/17/knockoff-cerveza/><img src=http://ponchorama.com/images/cerona.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Esta nota es tan vieja que creo que ya salió hasta en los noticieros locales&#8230;
Pero que no dicen que la copia es el mejor homenaje que le puedes hacer a alguien??
it turns out the Chinese are producing -and exporting- Cerono beer, which looks and feels exactly [image after the jump] like Grupo Modelo’s Corona beer. [...]]]></description>
			<content:encoded><![CDATA[<p>Esta nota es tan vieja que creo que ya salió hasta en los noticieros locales&#8230;</p>
<p>Pero que no dicen que la copia es el mejor homenaje que le puedes hacer a alguien??</p>
<blockquote><p>it turns out the Chinese are producing -and exporting- Cerono beer, which looks and feels exactly [image after the jump] like Grupo Modelo’s Corona beer. </p></blockquote>
<p><img src="http://ponchorama.com/images/cerona.jpg" alt="Cerona" /></p>
<p>Encuentren las 6 diferencias!</p>
<p><a href="http://vivirlatino.com/2007/06/12/knockoff-cerveza-that-corona-may-not-be-a-corona.php">Knockoff cerveza: That Corona may not be a Corona » VivirLatino</a></p>
]]></content:encoded>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>HP // Escalator</title>
		<link>http://ponchorama.com/2007/02/25/hp-escalator/</link>
		<comments>http://ponchorama.com/2007/02/25/hp-escalator/#comments</comments>
		<pubDate>Mon, 26 Feb 2007 02:17:09 +0000</pubDate>
		<dc:creator>poncho</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://ponchorama.com/?p=2716</guid>
		<description><![CDATA[<a href=http://ponchorama.com/2007/02/25/hp-escalator/><img src=http://ponchorama.com/images/hpescalator.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Otra buena idea de marketing

Marketing Alternatif &#124; Street, Buzz et Guerilla Marketing » HP // Escalator
]]></description>
			<content:encoded><![CDATA[<p>Otra buena idea de marketing</p>
<p><img src="http://ponchorama.com/images/hpescalator.jpg" alt="HP escalator" /></p>
<p><a href="http://www.marketing-alternatif.com/2007/02/21/hp-escalator/">Marketing Alternatif | Street, Buzz et Guerilla Marketing » HP // Escalator</a></p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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